One platform connecting your sales, marketing and customer service teams, with complete visibility of every customer relationship from first contact to repeat business.
“A well-implemented CRM increases sales productivity by up to 34% and reduces the sales cycle by 8–14%. We make sure yours delivers exactly that.”
Align Solutions, CRM Practice
Sales
Pipeline automation
Lead scoring, follow-ups and deal tracking with AI next-best-action suggestions.
Marketing
Campaign automation
Email journeys, lead nurturing and direct pipeline feed when leads are ready.
Service
Case management
SLA tracking, escalation rules and agent knowledge base for every customer.
Analytics
Sales forecasting
AI-driven forecasts and real-time pipeline reports, no end-of-quarter surprises.
AI
Copilot built in
Summarise records, draft responses and get next-best-action suggestions instantly.
LinkedIn
Sales Navigator
Find buyers, check connections and import contact data directly from LinkedIn.
Key capabilities
Everything your revenue team needs.
Purpose-built tools for every customer-facing function in your organisation.
01 — Sales automation
Your pipeline runs itself
Lead scoring, automated follow-ups and AI next-best-action keep deals moving. Your reps spend time selling, not updating spreadsheets.
02 — Outlook and Teams
Never leave Microsoft 365
Lead scoring, automated follow-ups and AI next-best-action keep deals moving. Your reps spend time selling, not updating spreadsheets.
03 — Marketing automation
Campaigns that feed the pipeline
Email journeys, landing pages and event campaigns. Score leads automatically and push them to sales at exactly the right moment.
04 — AI Copilot
AI writes the first draft
Summarise customer records, draft email responses and get next-best-action suggestions powered by Microsoft Copilot, built directly in.
05 — ERP integration
Front and back office, connected
Orders, invoices and inventory flow seamlessly between Dynamics 365 CRM and Business Central with zero manual data entry.
06 — Forecasting
Numbers you can trust
AI-driven forecasting and real-time pipeline reports give sales leaders full confidence. No more end-of-quarter surprises.
Who it is for
Which businesses benefit most?
Manufacturing
Wholesale & distribution
Professional services
Retail & e-commerce
Food & beverage
Recycling & environmental
Field service companies
FAQ
Common questions about Dynamics 365 CRM.
What is the difference between Dynamics 365 CRM and Salesforce?
Both are leading platforms. Dynamics 365 is the better choice if you already use Microsoft 365, Teams or Business Central. Native integration eliminates costly connectors and gives your team a seamless unified experience across all Microsoft tools.
Can Dynamics 365 CRM connect with Business Central ERP?
Yes, this is one of its biggest advantages. Both share the same Microsoft platform, allowing sales orders, customer data, pricing and inventory to flow seamlessly between them with no manual data entry.
How long does a CRM implementation take?
A standard CRM implementation typically takes 6-12 weeks depending on complexity and number of users. We provide a detailed project timeline after the discovery workshop.
Can we migrate data from our existing CRM?
Yes. We handle full data migration from Salesforce, HubSpot, Zoho, spreadsheets or any legacy CRM as a standard part of every implementation.
Ready to see Dynamics 365 CRM in action?
Book a free consultation and we will show you what a properly implemented CRM looks like for your specific sales process.